During Spring break GrC seniors Liberty Ortiz and Katie Breed along with Professor Ken Macro traveled to Orlando, Florida to take part in the annual DSCOOP (Digital Solutions Cooperative) Conference. Over the course of the three-day conference they participated in multiple learning sessions to hear about new trends in sales and marketing, print technology, and operations management.
Katie said of the experience, “I really enjoyed the opportunity to learn so much about not only the print industry, but also corporate America in general. I learned a lot about new trends in marketing and sales. In particular, one of the sessions I attended emphasized the importance of marketing plans that first build awareness, then trust and finally focus on sales. Since returning from the conference I have implemented this ideology into my work as the Marketing Manager at University Graphic Systems.”