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Electronic Publishing and Imaging at a Glance

  • Understands digital image preparation and manipulation
  • Prepares for positions in software and hardware corporations in product development and testing
  • Knows the technical procedures for coordinating the red, green, and blue of color monitors with yellow, cyan, and magenta of pigments printed on paper

Electronic Publishing and Imaging in Depth

Electronic publishing and imaging addresses issues related to hardware and software development and application. The electronic publishing and imaging specialist is versed in the growing array of equipment and peripherals used in creating print and non-print media. This specialist is also aware of graphic communication software applications and how to optimize the use of such software. Some may even be involved in software development or hold positions with software and hardware corporations in product development and testing.

Electronic publishing and imaging specialists understand digital imaging preparation and manipulation. They know the technical procedures for coordinating the red, green, and blue of color monitors with the yellow, cyan, and magenta of pigments of full-color printing on paper, among other things that help coordinate the color space between monitor images and printed sheets.

The breadth of electronic publishing and imaging areas include electronic controls, computer hardware and software, integrated systems, computer-aided typesetting and imagesetting, new technologies, digital imaging and media, Internet applications, Web authoring, interactive documents, multimedia, imaging systems management, file management, and research and development.

Electronic publishing and imaging specialists typically have a degree in graphic communication, graphic arts, or a related computer science field. Graphic communication software and hardware undergo major upgrades every two to three years and these specialists must keep up with trends and developments.

Today nearly every company associated with the graphic communication industry can benefit from having an electronic publishing and imaging specialist on its staff. This includes printers, publishers, packaging companies, advertising agencies, as well as hardware and software development companies. Such specialists have become particularly valuable for companies that have entered the area of digital printing and variable data printing where the development and maintenance of data files are particularly important.