What is Graphic Communication

The field of Graphic Communication represents a large profession, one of the largest in the world. The profession embraces change, requiring those pursuing graphic communication careers to learn new and diverse skills. Graphic communication includes electronic and traditional printing, publishing, packaging, digital imaging, computer graphics, website development, digital photography, printable electronics and related areas. The discipline includes media and mass communication involving the creation, production, management and distribution of advertising, marketing, web sites, books, magazines, newspapers, catalogs, packages and other media in printed and digital form. Graduates are in high demand by leading national and international corporations.

Founded in 1946, Cal Poly's Graphic Communication Department represents one of the best-known programs of its kind in the nation. The program is the largest in the western United States with over 33,000 square feet of modern laboratories, including two cutting-edge Mac laboratories: the Design Reproduction Technology Laboratory and the Electronic Publishing Laboratory. The department has one of the largest industry support programs in graphic arts education with the vast majority of its equipment and facilities having been donated by industry.

The department maintains an enrollment of approximately 300 students pursuing a Bachelor of Science degree in Graphic Communication and approximately 50 students pursuing a minor. Beyond acquiring a foundation in graphic communication, students select a specialization among the department's concentrations of Design Reproduction Technology, Web and Digital Media, Graphic Communication Management, Graphics for Packaging, and Individualized Course of Study in Graphic Communication.

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Cal Poly Initiates Online Graduate Certificate in Printed Electronic and Functional Imaging

The Graphic Communication Department will offer a new graduate-level program in printed electronics and functional imaging in January 2014. The curriculum is designed to help working professionals learn about markets; production processes; materials and business models for printed electronics; active and “intelligent” packaging; security printing; and other functional, additive printing applications. Read more here.

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