Malcolm Keif

Malcolm Keif


Contact Information

  • Office: 26-210C
  • Phone: 805-270-5343
  • Email:
  • Personal website:


Office Hours

  • Virtual via Calendly                                                                                                                                     Not teaching Spring 2024

Also by appointment                      


  • Ph.D., Vocational-Technical Education - Technology Teaching, University of Missouri
  • M.A., Industrial Arts - Graphics Arts, CSU Long Beach
  • B.S., Graphic Communication, Cal Poly


  • GRC 404 - Data Management, Estimating and Visualization in Graphic Communication

Teaching and Research Interests

  • Data Analytics
  • Data-driven Marketing
  • Data science
  • Lean Management
  • Estimating

A GrC Cal Poly alumnus, Dr. Malcolm Keif has taught at the University level since 1990 serving as Professor at University of Central Missouri prior to coming back to Cal Poly in 2001. An active participant in industry conferences and events, He also holds degrees from CSU Long Beach and University of Missouri. Malcolm enjoys using data to derive actionable insights. An active member of the education community, he served as President of the Graphic Communications Education Association (GCEA) in 2018 and was a visiting professor at Munich University (2014, 2021) and Shanghai Printing and Publishing College of USST (2013


Malcolm loves to learn – being involved and around learners is exciting for him. A researcher at heart, he believes that Cal Poly offers a unique combination of excellent students, strong faculty and a dynamic environment for learning. He enjoys seeing the success of our students in various settings. He particularly likes working in small groups where he gets the chance to teach and mentor over an extended period of time. He loves to see former students as they develop their careers, gaining remarkable success in the field. He receives satisfaction knowing that he played some minor role in their success… as they have in his

Specialty and Passion

Over the years, Malcolm has shifted his passion, as new technologies and methodologies are developed. Recently, he is interested in how data is used and managed in GrC, which includes digital marketing, managing assets, analytics, visualization and various other applications. He has also been involved in the Flexo packaging area and is interested in marking and coding, particularly for tracking, brand-security and anti-counterfeiting.

Highlight of Career

Malcolm recently transitioned to part-time teaching as he explores additional industry involvement. Fun fact, Malcolm has flown in small planes, large planes, helicopters, hot air balloons and even the Goodyear Blimp...but is terrified of heights.

You may view his CV and data portfolio by visiting his personal site:

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